Vodaphone Symphonia

I really like creative advertisements.  While it doesn't make me wanna go out to subscribe to Vodafone, an ad like this sends ripples around the world and raise a ton of awareness for the brand, and to some extent, customer loyalty.

Vodafone says, "The idea was simply to use a collection of mobile phones with TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky's 1812 overture. It took 53 different ringtone alerts. Timed to imperfection. After a lot of practice it actually worked and Symphonia is the result."

Tchaikovsky's 1812 Overture has never sounded quite like this.